HOME BUYERS: Marketing Your Home
Preparation can get you ready for the selling process, but finding a buyer requires a well-executed marketing plan. Lisa Povlow will provide you with a clear idea of what will be done to attract the most potential buyers to your home including:
- Multiple Listing Service (MLS)
- Open Houses
- The Lockbox
- Using the Internet
- Have Your Home Ready
- Staging Your Home
- Kids and Pets
- Price Reduction
Advertising is a key part of an effective marketing plan. Your real estate broker should advertise the property periodically in local newspapers. Signage is also important. A prominently displayed sign on the property is one of the most effective pieces of advertising.
2. Multiple Listing Service (MLS)
The Multiple Listing Service (MLS) is a catalog of available homes, only available through your agent, in a given market area. Lisa will list your home in the local MLS so that other realtors in the area can access information when working with buyers.
3. Open Houses
There are two basic types of open house. The first, generally scheduled during the week, is for area agents to stop by and take a look at a home that is new to the market. The second type, usually held on a Sunday afternoon, is intended to allow homebuyers to visit the property without an appointment.
4. The Lockbox
A lockbox is a small device containing a key to the house that is attached to or near the front door. Local agents can access the box to gain entry to the house at any time. If you do not use a lockbox, make sure that your agent has a key or that you are available on short notice to open the house.
5. Using the Internet
Through the Internet, shoppers have access to more information than ever before. Your property will be listed with one or more major online listing services as well as Lisa’s personal website.
6. Have Your Home Ready
Your home should be maintained in a constant state of readiness to be viewed. Try to keep things as clean and uncluttered as possible. Keep the yard well tended and make sure that access to the house is unfettered.
Have potpourri or scented candles on hand to keep the house clean and fresh smelling. If you have a fireplace, consider having a fire burning during seasonal showings. Lisa will be happy to offer suggestions on presenting your home in the best possible way.
8. Kids and Pets
Whenever possible, arrange for children and pets to stay with a friend or neighbor during showings. If the children are home during a showing, explain that they should be quiet and well behaved while the buyers are in the house.
9. Price Reduction
Despite the best pre-market comparisons and marketing efforts, sometimes a seller simply does not get any offers. Before lowering the price, check out if there are any problems to blame. Does the house have any features that are turning buyers off? If everything else seems to be in order and assuming that other homes in the area are selling reasonably well, a reduction may be just the thing to increase traffic levels and generate a few serious offers.